WHOLE LIFE
Looking Back While Looking Ahead

Have you ever wondered why the toughest guys from the toughest neighborhoods would sit down and cry if they ever had to go make cold calls all afternoon? Or why your sales manager never, never, never, even for a second, reminds you in any way of George Patton? Or why the Geneva Convention condemned all regional sales meetings as "the worst kind of torture ever devised"?  Sure, all salespeople have! That's why others think of us as they do! And that's why Whole Life has been published and made available for such a ridiculously low price here at this web site.

Well . . . . WHY??!!

So that you (or your favorite person in sales) could enjoy an absorbing romp through the sales world of "financial services" in general and the insurance profession in particular with some very sharp insights thrown in for good measure. (By the way, be sure to check out the JoeDokesCLU page while you're here for a quick laugh or two!)

This book is a no holds barred look at the unvarnished truth of selling with an honesty and affection for the sales profession that makes Whole Life: Looking Back While Looking Ahead something very much worth your time reading and then continuing to enjoy owning as you observe others coveting it for themselves when they see it on your office bookshelf.

If you enjoyed reading Atlas Shrugged, War and Peace, Gone With The Wind, or Lord Of The Rings, you'll really like Whole Life because you can finish it in less than half the time it took you to read any one of those books.

You might want to note that just the one single chapter disclosing the seven different kinds of salespeople and the five kinds of companies makes the purchase price seem almost insignificant.

A "good read" as they say and NO insurance license is required for full enjoyment - just a lack of appreciation for how the sales and marketing end of the financial services business world really works! Although, after you read it, you'll probably be tempted to send a copy to your favorite sales rep. This will be true even if you are one!

book Illustrations by: Patricia Hobbs

"Your book was a great read and so many of your experiences
are similar to my own. I enjoyed the humor and your insights
so true & have already recommended it to several friends." 
   -Alan Haffler, CLU, ChFC, Elverson, PA  

“Your sense of humor comes shining through; an excellent read.
It's amazing how many similarities there are between the P&C
and Life businesses.” - Denny Schuberg, Camarillo, CA

“Just finished your book.
Great fun and definitely all nails were hit right on the head.
Thanks for giving me some insight into myself as an agent."
- Bill Harrison, Houston

"OK, the voting is over! David Douglas Ford is the most insightful,
funny, and entertaining person on the planet! I just loved Whole Life.
Thanks for saying what other people think! "
     - Frank J. Garamella, Garamella, Seward & Associates, Inc.

I find it rather easy to portray a businessman.
Being bland, rather cruel and incompetent comes naturally to me.
                                                           - John Cleese
..

 Price: $14.95
Hardbound cover (197 pages) + FREE shipping

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